3 min read
Association Marketing Trends
Katie McCaskey: Nov 16, 2022
Associations looking to retain and grow membership are preparing for new marketing trends.
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Katie McCaskey: Nov 16, 2022
3 min read
Hospital Associations and the Healthy Habit of Voting
Katie McCaskey: Mar 29, 2021
Hospital boards and associations vote on regular basis to keep their constituents healthy.
2 min read
Raising Competitive College Rankings with Trustee Voting
Katie McCaskey: Jan 8, 2021
“To elicit the broadest possible participation, alumni trustee elections have been conducted online since 2010.” -- Stacey J. Mobley, Esq.,...
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5 Practical Tips to Improve Your Association's Online Security
Katie McCaskey: Dec 1, 2020
Does your Association have a website? A solid reputation? Consider the costly financial, legal, and emotional toll of a security breach.
2 min read
Employee Recognition is A $46B Market Found in 2% of Company Spending
Katie McCaskey: Oct 19, 2020
Nobody still gets a gold watch at retirement, do they? Spoiler: trick question. The question is not about watches, or about retirement. Both concepts...
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Early Cow Gets the Vote: Why Association Elections Start the New Year
Katie McCaskey: Apr 27, 2020
Why should you care about Association delegate elections? Or care that their delegate elections happen at the start of the year?
2 min read
A Vote for Corruption, Bureaucracy...or the Board of Governors?
Katie McCaskey: Mar 11, 2020
“Two candidates castigate the bar for a variety of complaints, including perceived corruption, bloated bureaucracy and alleged misbehavior of...
2 min read
How ACH, Blockchain Will Impact Association Finance
Katie McCaskey: Jan 2, 2020
“Bitcoin [...] ought to be outlawed, it serves no useful social function” -- Nobel laureate economist Joseph E. Stiglitz on Bloomberg, November 30, 20
2 min read
How To (& Why) Become a “Digital First” Association
Katie McCaskey: Nov 22, 2019
“Digital First acknowledges that the digital landscape, and your audiences’ expectations, will always be changing.” -- Nonprofit Technology Network
3 min read
Student Government Associations Challenge the Big 10: VOTE!
Katie McCaskey: Nov 18, 2019
Student government leaders influence the direction of their universities. They can also inspire voters aged 18-25 to get involved in local, state,...