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Franchisee Associations Can Foster Effective Collaboration with Online Voting

[fa icon="calendar"] Jul 17, 2018 / by Mia Logan

07-17-18 franchisee votes-web1028px

Running a successful business requires entrepreneurs to constantly reconsider their priorities, think quickly at the drop of a hat, and be able to anticipate problems and solutions before they become a nuisance.

For corporate franchisees, these skills are even more important as they are often being tasked to invest in not only themselves, but also the overall brand of the company.  

 

All About Franchisee Associations 

The basic purpose of a franchisee is to fulfill a logistical role with the overall business plan of a larger corporation or business.

Granted, a franchisee is not an employee, and therefore they can make their own logistical decisions when it comes to how they would like their franchise location to operate, but since they are not considered fully independent business owners either, individual franchisees are still beholden to the rules of their umbrella company.

This weird, “gray area” that franchisees often find themselves in typically leads to the formation of independent associations that act as a supportive, governing body for multiple franchisees under one company.

 

Franchisee Association Membership

Many big name franchisors support their franchisees right to organize and make key business decisions as a group, as franchisees for chains like Burger King, Wendy’s, Sonic Drive-In, and more have already formed nationwide independent associations.

Joining a trade association, especially one that advocates for franchisees, is almost a no-brainer decision that many professionals take without fully realizing the time commitment being an association member can be. For your franchisee association to be an effective resource for your members, there should be:

 

  1. Strategies in place to help them save time spent deliberating on major business decisions 
  2. A standardized process for soliciting and sharing new ideas and feedback 
  3. Opportunities for learning and information exchanges 

 

If you’re looking for ways to develop stronger relationships with fellow franchisees, considering joining your local association or building one of your own.  

 

How Online Voting Can Empower Franchisee Associations 

Since franchisee advocacy organizations have an association structure, (like the American Association for Franchisees and Dealers), most of them will hold several elections or voting events annually so that members can make key decisions democratically. Some of the most common types of these elections include:

 

  • Bylaws and Contract Amendment Votes 

These elections are important for franchise owners who may want the opportunity to review or renegotiate the terms of their contract with their parent company.

If you need to hold a nationwide vote to renew or amend your franchisee contracts, online voting makes it much easier to alert and share new ballots with your organization members - regardless of where they may be.

 

  • Delegate Elections and Leadership Nominations 

For large franchise organizations or those with a more complex leadership structure, online nominations for new delegates or leadership roles can be much more effective than paper ballots.

You can learn more about the benefits of online vs paper elections here, but when it’s time to quickly and securely elect a new board of directors or any other role, online voting is the way to go.

 

  • Business Development and Brand Building 

Being part of a franchisee organization means that most of your members will have an entrepreneurial spirit, as well as expectation that your organization can help them take their business to the next level. 

With online voting, especially with a comprehensive solution like ours, franchisees can easily solicit feedback about new brand ideas, vote on major business issues such as pricing or store hours, and gather relevant data about their members voting preferences.

 


 

eBallot’s Customer Experience team has significant past experience working with franchisees and their associations to  build custom ballots and create voting events that lead to more effective decision-making for all members.

If your association or franchise has an upcoming vote, contact us today to see if our online voting options are the solution for you.   

Topics: Franchising

Mia Logan

Written by Mia Logan

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