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2 min read

Is It Time to Rebrand Your Association?

Santa Claus, the Brand “*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.” So begins the tongue-in-cheek brand guide to “Santa” by U.K. agency QuietRoom. The brand book...

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3 min read

Solving Membership Retention Decline

It’s no secret that developing retention messaging efforts involves effective communication. Research from the ASAE Foundation insists that...

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