Marketing Manager

Fairfax, VA | Marketing | Full-Time

Introduction

eBallot is looking for a Marketing Manager who is passionate about digital marketing and data-driven to own the marketing funnel for our company.

Responsibilities:
  • Drive growth and product awareness through marketing in traditional and digital mediums.

  • Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns

  • Oversee the development of e-marketing content and exploration of sales channels

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

  • Optimize our marketing automation and lead nurturing processes through email, content, and social media channels.

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity creates customers, and continually refine our process for converting customers.

  • Develop messaging and creative strategies to drive brand awareness and marketing initiatives.

  • Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership.

  • Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space.

  • Track conversion rates – what worked, what didn’t, and why.

Requirements:
  • Bachelor/Master’s degree in marketing, business management, or a related field preferred.

  • 3-5 years of brand marketing experience, preferably in the technology space.

  • Knowledgeable in HubSpot is a must.

  • Experience with managing and optimizing ads via Google/Facebook/Capterra.

  • Self-driven strategic thinker who can work independently.

  • Excellent copywriting and editing skills for both digital and traditional marketing collateral.

  • Experience with planning and executing digital marketing budgets

  • Excellent project management and communication skills.

 

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